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EIS Eligible Investment Opportunity

An end-to-end software solution for the global visitor attraction industry helping to enhance the experience, gain valuable insights and drive revenues. 

Insightful Operator Platform I Dynamic Visitor Engagement App I Powerful Integration Capabilities

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Position & Position, Company

Overview

Transforming the visitor attraction experience.

A highly customisable, mobile-first visitor experience solution, providing immediate real-time data insights to the global attractions industry.    

The powerful n-gage.io operator platform and mobile app integrates seamlessly with existing industry software to provide a cost-effective, data-rich, holistic digital visitor experience for global attractions.

Securing its first commercial customers within seven months of initial concept, and described
as a “game changer for the industry”, the business is now ready to scale to enable its next stage of growth.

Investment Opportunity

n-gage.io

Sector: SaaS
Target Sought: £ 500,000
Funds Raised: £ 633,963
Round: Round 2
Investment Type: Equity
Tax Schemes: EIS
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The Team

Executive Team with a proven track record

We deliver powerful technology solutions that are helping the global visitor attraction industry to improve operations, enhance the experience, gain valuable insights and drive revenues.

Bryan Hoare Founder & CEO
Kate Dearlove Director of Global Partnerships
Craig Peterson Chairman & Investor
Tony Short Programme Director
James Drew Chief Technology Officer
Shaun Charlton Senior Graphic Designer
Jake Yard UX/UI Designer
Paul Cass Front End Developer

Digital transformation for
visitor attractions simplified.

Highlights

Key Investment Highlights

A snapshot of the Key Investment Highlights associated with n-gage.io and their EIS-eligible investment opportunity.

Numbers-01
EXPERIENCED
TEAM

An experienced leadership team with proven track record. Supported by GCV Labs, who have successfully exited three technology businesses.

Numbers-02
HIGHLY DEFINED
TARGET MARKET

With the option of expanding across multiple different verticals, potentially creating further value in the business.

Numbers-03
COMMERCIAL
TRACTION

Seven months from concept to pilot, establishing product market-fit and gaining early commercial traction.

Numbers-04
PROVEN REVENUE
MODEL

n-gage.io has delivered £150k in ARR with only a modest investment into the business.

Numbers-05
CLEAR VALUE
PROPOSITION

The software is cost-effective, fast to deploy, and delivers business critical insights.

Numbers-06
STRONG
PIPELINE

Standing at £527k ARR and includes leading names in the zoo and wildlife park sector.

Numbers-07
TARGET
RETURNS

Target returns of 8.51x. Your capital is at risk and target returns are not guaranteed.

Numbers-08
TAX
RELIEFS

Enterprise Investment Scheme (EIS) tax relief of up to 30% is available. Please consult with your tax advisors. 

Open For Investment

n-gage.io

EIS Eligible Investment Opportunity
Download the Investment Memorandum to discover the full details of the current investment opportunity into n-gage.io

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N-Gage.io Brochure

Traction to Date

Ready to scale for the next stage of growth.

2022

Tested value proposition & proved market need
Value proposition and market need have been tested and proven with extensive market research and engagement with early pilot partners.

Developed Minimum Viable Product to support sales
MVP has been developed to test software feature set, define product development roadmap, and support early sales and marketing activity.

Launched production grade software to capitalise on early pipeline
Launched production grade software as a service solution built to scale and capitalise on early pipeline opportunities.

Secured first early customers to achieve sales of £50k ARR
Early commercial customers were secured and proved the revenue model. Achieved early sales of £50k ARR within 3 months.

MBBHNZ

Headcount

02

Investments

01

Pre-Seed

£150,000

 

2023

Increased ARR to over £75k with key client wins
n-gage.io increased ARR since the first funding round to over £75k.  Key client wins for 2023 include Knowsley Safari Park and Jimmy's Farm.

Built sales pipeline across a number of key verticals in UK & overseas
Built a sales pipeline of £300k across the zoo and wildlife park sectors. Other key verticals have been identified which have the potential to bring further growth to the business.

Updated Operator Platform
Updated operator platform software including upgrades to insights dashboards and introduction of new features based around early client feedback.

Increased capacity within the team
The capacity of n-gage.io was increased by bringing in the GCV Labs team who are actively building and developing the product.

Interim investment round to continue developing the product
An interim investment round took place in 2023 which saw GCV Co-Founders Norm Peterson and Craig Peterson invest a further £160,000 into the business. This allowed the product to develop further and gain commercial traction. The next investment round for n-gage.io will be at the same price as the interim round. 

N-gage.io image 2

Headcount

08

Investments

01

Interim Seed Round

£160,000

2024

ARR reaching £150k
n-gage.io has increased revenues to £150k, doubling ARR since 2023. New client wins include Trentham Monkey Forest in Stoke on Trent, Wild Planet Trust (Paignton and Newquay Zoos) and WWT in Washington.

Strong pipeline standing at £527k
n-gage.io has developed a robust pipeline that includes a number of high-profile UK and international clients spanning the zoo and wildlife park sectors.

Won first US-based client
Launched our first US client, Living Desert Zoo & Gardens, with over 8,000 app downloads in the first few weeks since launch. This is a very positive win at this early stage in the journey and has triggered the exploration of additional territories, having initially concentrated on the UK market. 

Launching seed investment round
The business is now in a position to raise £500k. The funds will be utilised across three key areas of value creation: sales, marketing and product development.

LDZ pr2

Headcount

08

Investments

01

Seed Round Opening April 2024

£500,000

 

FAQs

Want to find out more about investing with GCV?

Should you have any further questions regarding this investment opportunity, please reach to the Investment Team, you can contact us at any point 

  • Contact Millie Gerber - Investor Relations Director - millie.gerber@growthcapitalventures.co.uk

  • There are no joinings fees. Membership of GCV Invest is completely free, giving you access to well researched, carefully selected investment opportunities across asset classes, all with the potential to provide portfolio diversification and superior investment returns.

    Transaction fees are only charged at the point of a liquidity event occurring (such as a trade sale or IPO for private companies and completion of a residential development for property transactions). At this point, 7.5% of the investment gain is charged before funds are provided back to you as an investor.

    Whilst dividend payments should not be expected from early-stage companies, more mature companies may include dividend payments, if and when they are paid, 7.5% of the dividend amount is charged to investors.

  • Where a wide range of information on tax efficient investing is readily available at the touch of a button, ensuring sources are up to date, unbiased and accurate can be a crucial task when researching the ever-evolving tax efficient investing landscape  - why not try the GCV Invest content library as a starting point?

  • GCV offer experienced investors the opportunity to invest in carefully researched early-stage businesses with high growth potential.

     

    We specialise in opportunities that are SEIS and EIS qualifying, offering investors generous income tax reliefs of between 30% and 50% when making the investment and no capital gains tax on investment profits at realisation stage.

Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.
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Risk Summary

Estimated reading time: 2 min

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.

What are the key risks?

  • You could lose all the money you invest
  • Most investments are shares in start-up businesses or bonds issued by them. Investors in these shares or bonds often lose 100% of the money they invested, as most start-up businesses fail.
  • Checks on the businesses you are investing in, such as how well they are expected to perform, may not have been carried out by the platform you are investing through. You should do your own research before investing.

You won't get your money back quickly

  • Even if the business you invest in is successful, it will likely take several years to get your money back.
  • The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common.
  • Start-up businesses very rarely pay you back through dividends. You should not expect to get your money back this way.
  • Some platforms may give you the opportunity to sell your investment early through a 'secondary market' or 'bulletin board', but there is no guarantee you will find a buyer at the price you are willing to sell.

Don't put all your eggs in one basket

  • Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments. Learn more here.

The value of your investment can be reduced

  • If your investment is shares, the percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.
  • These new shares could have additional rights that your shares don't have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.

You are unlikely to be protected if something goes wrong

  • Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker.
  • Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated platform, FOS may be able to consider it. Learn more about FOS protection here.

If you are interested in learning more about how to protect yourself, visit the FCA's website here.

For further information about investment-based crowdfunding, visit the crowdfunding section of the FCA's website here.
Driving Growth.
Creating Value.
Delivering Impact.

Backed by

Growth Capital Ventures (GCV) is backed by funds managed by Maven Capital Partners, one of the UK’s leading private equity and alternative asset managers.